The three minute video above was commissioned by the BBC for a series of animated "Explainer documentries" on a variety of subjects. While the short video scratches the surfaces of the complexities, it allows the idea of genetic theory and a large amount of decades of research to be both understandable and pleasing to look at.
"We needed to find a graphic style to communicate the beauty and intricacy of DNA. We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan's COSMOS and IBM's POWER OF TEN (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us." said Will Samuel, lead designer and animator on the project.
The video discusses important facts such as the design of DNA and the relation we have to every single other organism on the planet, sharing many genes across the kingdoms of life.
Published by Medicaldaily.com