“I’m not bossy. I’m the boss,” Béyonce says in a campaign promoting the ban of the word "bossy." The pop star along with, Facebook COO Sheryl Sandberg, Condoleezza Rice, Diane von Fürstenberg, Jennifer Garner, and many other familiar faces are joining together in honor of Women’s History Month.
“When a little boy asserts himself, he's called a ‘leader.’ Yet when a little girl does the same, she risks being branded ‘bossy,’” the campaign explains. “Words like bossy send a message: don't raise your hand or speak up. By middle school, girls are less interested in leading than boys—a trend that continues into adulthood. Together we can encourage girls to lead.”
The purpose of this campaign is to empower young women. Too often young girls and women are dissuaded from their passions because they fear ridicule or judgment from others.
“We need to recognize the many ways we systematically discourage leadership in girls from a young age — and instead, we need to encourage them," Sandberg said. "So the next time you have the urge to call your little girl bossy? Take a deep breath and praise her leadership skills instead."
According to the campaign:
Between elementary and high school, girls’ self–esteem drops 3.5 times more than that of boys.
Girls are twice as likely as boys to worry that leadership roles will make them seem “bossy.”
Girls get less airtime in class. They are called on less and are interrupted more.
BanBossy is a resource for everyone to use in order to inspire leadership in girls. Take a look at the public service announcement below: