Though many people consume alcohol on a daily basis around the world, many of them are unaware of the actual percentage of alcohol that is in one’s drink.
Less than one-third of people take heed to how much alcohol our beverages contain according to Mintel, a food and beverage research company in the United Kingdom. The analysts at Mintel also discovered that out of the one-third, many of those are young drinkers.
The researchers believe younger drinkers are more inclined to check the label because young people are 1) more likely to drink more 2) and/or want to get drunk quicker.
According to Alex Beckett, Senior Food and Drink Analyst at Mintel, "As a nation well-acquainted with booze, most adults have a vague idea of their drink’s strength. Younger people drink more and are more likely to drink purely to get drunk, so their interest in the strength could relate to pacing their intake or that they’re eager to consume the most intoxicating drink."
The study found that 38 percent of 18-to 24-year-olds are more likely to check the strength of their drink, compared to 27 percent of 25-to 64-year-olds. In addition to that, more than half of the 18-to 24-year-olds drink alcohol at home before going out, compared to seven percent of adults over the age of 45.
Generally, because of the economy's effect on household budgets, many began to consume alcohol at home rather than at bars or restaurants although that has changed in recent years. The number of adults consuming alcoholic beverages at home has decreased by three percent, from 75 to 71 percent between 2009 and 2011.
For at home drinkers, many believe they have saved money by only buying alcohol when it is on sale. Furthermore, the frequency of drinking at home has also declined. A number of people who reported to have drunk at least three times a week have decreased from 46 percent in 2006 to 41 percent in 2011.