Pinterest, a popular social media site that allows users to post and curate photo collections with particular themes or aesthetics, seems to be getting to American mothers-in a TODAY Moms survey of 7,000 women who had children and used the site, 42 percent admitted to suffering from what the site dubbed "Pinterest stress."
You won't find that condition in the DSM anytime soon-- it describes the typical anxiety that can come from heavy social media use, with a twist. Among the moms who responded to the survey, Pinterest stress takes the form of "worry that they're not crafty or creative enough."
"It tricks you into thinking that everyone is baking their own bread," Jenna Andersen, a 28-year-old Palo Alto blogger and mother of two, told TODAY.
Pinterest is "largely a site of unrealized dreams," she suggests, that makes it "so easy to get depressed. You start to feel like your entire life has to be like a magazine all the time" after constantly browsing the idyllic images posted by other users.
Andersen has a particularly productive method of defusing her own Pinterest stress. On her popular blog Pinterest Fail, she celebrates the site's potential while lightly mocks crafting mishaps others posted.
The measures in the survey revealed Pinterest's ability to exploit standard markers of maternal anxiety, mostly about not measuring up to other mothers.
A quarter of survey respondents said their Pinterest stress derived from self-imposed pressure to be display their family's perfection, and three quarters reported that their self-inflicted judgment about what they post is worse than what they get from other mothers.
Connecticut working mother Dena Fleno divulged a fairly intuitive method of easing her Pinterest stress to TODAY: cutting back her time on the site.
"I started to realize that, while I may think of myself as Martha Stewart on occasion, my kids don't want or need her. They just want me to be their mom."