The Food and Drug Adminstration (FDA) is getting with the times in order to teach teenagers about the dangers of tobacco.

Earlier this Tuesday, the government agency announced the next phase of its $128 million “ Fresh Empire ” anti-smoking campaign, which formally began earlier this May in North Carolina, Alabama, and Georgia.

On October 13, it will run its first nationally broadcasted television ads during the 2015 BET Hip-Hop Awards, which will then continue to run for the next two years in 36 major markets. These advertisements will happen in conjunction with local outreach efforts and social media engagement — all in a targeted effort to reach young people especially at risk of tobacco use.

"Unfortunately, the health burdens of tobacco use disproportionately affect minority teens – particularly African American and Hispanic youth,” said Dr. Jonca Bull, the FDA’s Assistant Commissioner for Minority Health in a statement. "The 'Fresh Empire' campaign will help reach teens at a key point in their lives when experimenting with smoking can lead to addiction."

The FDA is hoping that their “authentic” marketing, filled with admittedly catchy lyrics and realistic actors, will be enough to capture teens' attention.

"We know from our research that remaining in control is an important pillar of hip-hop culture. But smoking represents a loss of control, so tobacco use is actually in conflict with that priority,” said Mitch Zeller, director of the FDA’s Center for Tobacco Products. “The ‘Fresh Empire’ campaign underscores that important message to hip-hop youth, empowering this at-risk peer crowd to live tobacco free."