It seems like the dawn of a new age in fashion modeling is quickly approaching, and director Jenny McQuaile is ready to sound the charge.

Earlier this week, she released a teaser for her upcoming documentary, “Straight/Curve.” The film intends to chronicle the rise of the so-called "plus-sized” movement within fashion, through interviews with models, photographers, and magazine editors.

Far from focusing on big or small, McQualie’s film is more interested in understanding why the fashion industry has been so set against depicting women of every size in their advertising campaigns and modeling runways, and in highlighting the brave pioneers who have chosen to fight against that trend.

As many of the subjects she’s featured note, it’s a trend that goes against the best interests of the consumers they’re reaching out to. “We have young girls who are feeling really bad about themselves because of the images that my industry is putting out and this has been a problem for years and years and years,” said Jennie Runk, who received accolades for being H&M’s first plus-size model in 2013. “And now I’m in a place where I’m part of an industry and I can therefore be part of a solution.”

“Straight/Curve” is set to be released in September 2016.