A Canadian breakfast cereal claims it contains all the right ingredients to help you tackle your daily goals, mainly sex.
Last July, Canadian entrepreneur, Peter Ehrlich launched his new company "Sex Cereal" which he endorsed as the world's first gender-based whole food cereal product for sexual health. The product has gained a considerable amount of attention in the health community, but it's met with one important question: Does it work?
There is no denying the libido enhancing breakfast food's attraction is in part due to the marketing being done around it. For example, the muscled up gentleman gracing the cover of the HIS version and the pin-up Marilyn Monroe type on the HER version.
The health supplement was also featured on "Dragon's Den," the Canadian version of "Shark Tank." Ehrlich received an offer of $100,000 for a 50 percent stake in his company from Boston Pizza restaurant chain owner, Jim Treliving
Ehrlich, who developed the idea while walking through a vegan food fair in Toronto, assembled Canada's top nutritional experts to decide on the best natural ingredients for boosting sex drive.
HIS ingredients include: Bee Pollen, Black Sesame, Wheat Germ, Camu Camu, Maca, Pumpkin Seeds, Chia Seeds, Goji Berries, Cacao Nibs and Oats.
HER ingredients include: Ginger, Cacao Nibs, Sunflower, Chia Seeds, Almonds, Flax Seeds, Oat Bran, Maca and Oats.
The company's website offers an explanation as to how this combination of ingredients can knock the dust off your sex life: "the Male cereal supports testosterone and energy levels, while the Female cereal was created with hormonal balance and desire in mind."
Ehrlich admits his product does not offer immediate results for those who think this is Viagra in cereal form. "If you have a bowl of my cereal, you're not going to get an erection in 20 minutes," he told The Star.
The nutritionists behind the gluten-free oats and granola based breakfast item say it will help its consumer reach "long-term sexual health."
"Sex Cereal" is available at over 500 nationwide stores in Canada and is priced at $13 for a 300-gram bag.