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Cannabis-Infused Coca-Cola Drink In The Works? Beverage Company Strikes Down Rumors

Coca-Cola shut down rumors claiming that it is planning to penetrate the cannabis industry anytime soon. A report indicated that the company was teaming up with a hashish manufacturer to create marijuana-infused drinks. The collaboration was said to be a move to transition their products into health-focused beverages. 

Following rumors about the company’s investment in the cannabis market, executives at Coca-Cola revealed that it does not plan on entering that industry anytime soon. In the meantime, the company has teamed up with bartenders and created four flavored mixers for premium dark spirits but these products are not marijuana-related, reported The Spirits Business.

Fox Business Network’s Liz Claman took to Twitter and announced that chairman and CEO of Berkshire Hathaway Warren Edward Buffet and his right hand Charlie Munger suggested that if Coca-Cola invests in the cannabis market, its reputation will be ruined. The duo said, “They have a wholesome image and that would be detrimental to it.”

According to a report published in Markets Insider, the rumors started after it was revealed that Coca-Cola might be teaming up with hashish manufacturer Aurora Cannabis in creating a marijuana-infused drink that eases irritation, aching and cramping. The company allegedly started to show interest in non-psychoactive CBD and plans to create practical wellness drinks to be made available worldwide.

Aurora subsequently claimed that they cannot reveal details regarding the project before it is finalized. Based in Canada, the company is still currently preparing for leisure use of hashish until next month before it engages with the beverage mogul. The company also refused to attest that it is currently teaming up with Coca-Cola to create a marijuana-infused drink.

As per Market Watch, CEO Mike Gorenstein claimed that non-flower categories in the cannabis market are evolving. Edibles, topicals and cannabis drinks may be good investments since the marijuana industry is trending in places like Canada. He added that investing in a medical industry with products that offer health benefits may grow into larger investments in the future.

Alcohol manufacturer Molson Coors Brewing started investing in cannabis-infused drinks with Hydropothecary. The Corona beer maker Constellation Manufacturers followed suit and invested $4 billion in marijuana manufacturer Cover Enlargement to create a similar product, reported The Motley Fool. But Coca-Cola maintains that it does not plan on creating marijuana-related products anytime soon.