The Neuroscience Of Social Media: What You Need To Know

It is without a doubt that our era’s technological advancements paved the way to the success of the influencer marketing industry. However, with this success comes a kind of danger and addiction to what is known as personality porn.

Psychologists are now looking into the possibility of whether people are replacing real relationships with one-sided, simulated relationships. As social media platforms continue to grow over the succeeding decades, people are becoming much more intimate with others through social media interaction.

Is addiction to personality porn really that bad of a trend? Some may agree that it is a way to deal with messy human relations, while some may say that it conjures up certain fantasies in the minds of everyone.

According to Psychology Today, there are now a number of video-intensive platforms that provide its viewers with simulators of human experience. Furthermore, it is quite difficult to tell fact from fiction when talking about this trend.

For some, personality porn addiction can lead to a greater sense of self-disclosure. The feeling of acquiring a sense of connection with virtual partners, such as YouTubers and other social media influencers, is similar to the connection established with robotic partners.

The neuroscience of social media is still growing and evolving. There are a number of image-based social media posts that elicit strong emotions of loneliness and isolation. While social media can meet various needs of people, those that are narcissistic tend to portray themselves expensively rather than someone who is a true leader.

It is said that the primary psychological factors of using various social media platforms include the tendency to compare themselves with other people, feelings of bonding and trust and the ability to connect with other people who have the same interests as their own.

Even though it has been proven before by hard science that social media has limited effects to the brain, recent neuroimaging works have suggested that too much exposure to the use of social media, also referred to as excessive social media use (ESMU), can damage certain connections between the left and right hemispheres of the brain.

Nevertheless, those who are disconnected from the actual physical world are expected to turn to online videos for emotional and biological support.

Matteo Salvini This picture taken on May 27, 2019 shows a smartphone filming Italian Deputy Prime Minister and Interior Minister Matteo Salvini as he speaks during a press conference in the Lega headquarters in northern Milan following the results of the European parliamentary elections. MIGUEL MEDINA/AFP/Getty Images