The Grapevine

Schick Creates Video Game About Shaving Heads Amid Lockdown

Video game
Video games combine all forms of media, from music, to visual arts, and of course, programming. Anton Porsche/Pixabay

With the pandemic still in full swing, everyone is expected to stay home, meaning that razor sales (as well as other items) are down at the moment. Luckily, razor-maker Schick found a way to tap onto a growing market amid the pandemic. It is by creating its own video game about shaving heads, and all for a good cause too.

Schick Creates Video Game About Shaving Heads Amid Lockdown

For a lot of Americans staying inside, video games are already a major pastime. In fact, it already is for years now, way before the pandemic even happened. But as the coronavirus crisis entailed everyone to practice stay-at-home measures, gaming experienced a gigantic increase, with total consumer spending on the industry climbing 9 percent in the first quarter of 2020 alone.

Now, personal care and safety razor brand Schick has found a way to get in on the action while also helping raise money for a good cause: by making their own video game about… shaving heads. Called “Shave the Day” (because what else would it be called?), the game is now available in both iOS and Android and will put you in an endless runner format while playing a bald, caped hero called XtremeMan that’s riding a giant razor down a three-laned street. You can then earn points by collecting coins and also shaving the heads of characters they would meet by jumping over them.

But these points won’t be for nothing since Schick will then turn these into real world dollars that they’ll be then donating to St. Baldrick’s Foundation, which is a foundation that aims to end child cancer.

Per Matt Bell, who’s the VP for Schick’s parent company Edgewell Personal Care for North America, he first discovered the foundation through its events where participants shave their head to raise funds and show solidarity. He then quickly made a connection between the foundation and what Schick does and looked for a way to help the cause, resulting in the game.

At the moment, Schick is promoting the game via its social media channels and has even reached Twitch streams due to popular Twitch streamers playing it through the platform.

Video game Video games combine all forms of media, from music, to visual arts, and of course, programming. Anton Porsche/Pixabay

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