Vitamin C Serum: What Is It For?

Serums are here to stay for the long haul and they are one integral part of women’s skincare routine that never goes out of fashion for their ability to beautify the skin naturally in such a short period. Just last month, Kylie Jenner, Forbes’ youngest self-made billionaire released her vitamin C serum under her brand Kylie Skin and spoke about her skincare routine.

In a promotional video clip, she spoke about why she likes to use vitamin C serum and encapsulates the reason people swear by the serum for healthy skin in general, not necessarily in connection to her product.

“I love a vitamin C serum because it is one of the best anti- ageing ingredients but it also helps brighten and stimulate collagen,and reduce redness,” Jenner said. “You can use it everyday, day and night. I use this before my moisturiser. I let it soak in a little bit to really penetrate the skin and then I put my moisturiser right on top of it.’’

Benefits of vitamin C

The body cannot produce and store vitamin C by itself. Hence, the serum is a healthy addition to the skincare routine in order to fight of free radicals contracted from ultraviolet rays and pollution.

Vitamin C is especially good since it helps the skin absorb collagen, a protein needed for anti-aging that provides firmnes to the skin. If the skin has poor concentration of vitamin C, it is a clear indicator of aging and damage from infrared or UV rays. It also accelerates new cell formation while healing and removes dead skin.  

“A significant body of scientific research supports the use of cosmeceuticals containing vitamin C. Cutaneous benefits include promoting collagen synthesis, photoprotection from ultraviolet A and B, lightening hyperpigmentation, and improvement of a variety of inflammatory dermatoses,” read the conclusion of a study by the dermatology department of Tulane University School of Medicine.

The main reason this works as a potent serum is because it is composed of tiny molecules that move deep into the skin's pores to ensure a high concentration of nutrition. Skin discoloration, uneven skin tone and dark circles are some of the problems that Vitamin C serums get rid of quickly. Brightening out the acne through moisturising and hydration leads to younger-looking skin, which is why vitamin C is part of several anti-aging cosmetic products.

Tip: Look for serums with a mix of antioxidant ingredients for long-lasting effect, such as vitamin E, aloe, hyaluronic acid and probiotics. 

Skincare The best skincare routines are the most consistent ones. So don't switch products too often without a good reason. Jessica Felicio/Unsplash