Is animal meat the only meat we can eat? It turns out a new form called “Super Meat” is such an accurate replication of the real thing, meat eaters themselves have a hard time telling the difference. The company behind it all is Beyond Meat, an organization focused on, not only reducing meat consumption for health, but also helping to solve foot shortage problems across the globe.

“I think about it from the perspective of what’s in meat: It’s lipids, amino acids, carbohydrates, minerals, and water — none of which have exclusive residence in the in animal,” said Beyond Meat Founder Ethan Brown in an interview with Bloomberg Business. They’re abundant in the plant kingdom. What we’re doing is extracting them from plants and then going ahead and assembling them in the architecture of animal protein or muscle and by doing that, providing protein from plants.”

It turns out, replicating the texture of meat was more important than taste to the company. So far, the company’s two products on select grocery store shelves are plant-based chicken strips and ground beef. Their goal for 2015 was to take on a bigger challenge: perfecting the antithesis of meat consumption, burgers. The current test product has more protein than beef, more iron than steak, more omega-3 amino fatty acids than salmon, more calcium than milk, and more antioxidants than blueberries — thus earning its name “Super Meat.”