Shreddies, a new high-tech line of underwear, claims to be able to suppress a wearer’s farts through the use of chemical warfare technology that filters harmful gas.
The technology, called Zorflex, is actually an activated carbon cloth that filters odor particles and prevents unwanted gasses from permeating through. Normally, Zorflex is used in combat situations when toxic chemicals can poison a person’s lungs; however, the underwear line has taken the technology and run with it. Now, Shreddies says, people who suffer from digestive disorders, such as irritable bowel syndrome, Crohn’s disease, or ulcerative colitis, don’t have to worry about an embarrassing social problem anymore.
"Flatulence seriously affects millions of people every day,” a spokesperson for the company told the NY Daily News, “and since 2008 Shreddies has been helping those affected increase their quality of life. We have found the answer to help alleviate the most obvious symptom of flatulence…the odors."
Digestive disorders wreak the most havoc on a person’s ability to properly remove food as waste. When foods aren’t broken down and passed through the body, their gradual accumulation produces a buildup of odorous gas, which generally escapes as flatulence. The mix of bacteria in the semi-digested food is what makes such emissions so unpleasant.
Depending on the disorder, doctors will often advise patients not to eat foods either high in fiber or dairy, as certain products can aggravate the digestive process.
"Although Shreddies has got cheeky with the new campaign,” the spokesperson said, “to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn's and food intolerances. But the bottom line is that Shreddies are for everyone, after all, it’s something we all do.”
Shreddies claims its underwear is capable of suppressing a stench 200 times as foul as the average fart. Men can purchase Shreddies as support boxers, adjustable support boxers, hipsters, and briefs. Women have the choice between briefs, high-leg briefs, or shorties.
Roughly 1.4 million people in the U.S. suffer from some form of inflammatory bowel disease, an umbrella term including ulcerative colitis and Crohn’s disease. IBD’s etiology is unknown, but experts believe it involves a mix of genetic, immunologic, and environmental factors. Over the long term, up to 75 percent of Crohn’s sufferers and 25 percent of those with ulcerative colitis will require surgery. There is no cure.