The days of squeezing your butt and thighs into a pair of skinny jeans by jumping up and down, holding your breath, and sucking your stomach in, are now numbered. A group of athletes from Nevada, known as the Barbell Apparel team, have designed their own line of denim tailored for those with “strong butts, meaty thighs, and curvy calves.” The “anti-thigh gap” jeans challenge the dreaded physical feature among some girls and women by embracing and celebrating muscular build.
“These are the anti-thigh gap jeans," said Barbell Denim co-founder Hunter Molzen, to ABC News. “Athletes work hard for their strong, meaty thighs and they should be proud of them. It’s how human beings were built to function.” These jeans challenge skinny jeans, leggings, and jeggings — spandex tights designed to look like jeans — nor are they extra baggy. The creators just added a whiff of spandex to a “high quality cotton” that makes the pants more flexible, along with double stitching at the seams that allows for muscle fiber to stay contained.
To specifically take in measurements, the team started off by taking the average measurements of their sporty, muscly friends. They soon discovered that the typical cut for denim doesn’t fit an athletic body type, so this compelled them to design jeans that would cater to a muscular fit.
On the company’s Kickstarter page, the team started off their campaign with a pledged goal of $15K and shortly after 50 minutes, the company surpassed that amount. Today, they have a total of over 1,500 backers, have fundraised $202,686, and still have a total 32 days to go — the original deadline they set to meet their $15K goal.
Barbell Denim has gained so much traction because their jeans will accommodate any body type. “Even if your legs aren't particularly muscular, Barbell Denim will still look amazing on you and feel even more amazing as you move in them,” reads their Kickstarter page. “Our hybrid denim stretches both ways so that it can compliment smaller legs, while still easily stretching to accommodate larger legs as well.” The jeans can be made to look functional, classy, and comfortable with dress shirts, slacks, blazers, socks, and chinos for active and athletic people when they aren’t in the gym.
The overall goal of Barbell Apparel is to provide a comfortable denim fit for all body types, not just those that can fit into skinny jeans. This innovation comes amid the new teen body obsession with the thigh gap — a clear space or gap between the thighs when a girl is standing with her knees together. Social media sites such as Tumblr, Facebook, and Twitter are flooded with images of thigh gaps, bony collarbones, and messages dressed as “inspiration” for staying thin. This remains concerning and on the radar for many parents, physicians, and psychologists, as 40 to 60 percent of elementary school girls are concerned about their weight, says the National Eating Disorders Institute.
The anti-thigh gap jeans come in designs to accommodate ripped abs and pecs in the works. Bandell Apparel is redefining body image for men and women one pair of blue jeans at a time.