Body positivity might be on the rise, but it turns out plastic surgery is too. IMCAS, a group of plastic surgery and dermatology professionals, released new statistics at its World Congress exhibit in Paris this week, reports French news agency AFP.

According to the organization, the market grew 8.3 percent worldwide last year to an estimated $8.9 billion. That figure is expected to increase to 9.8 billion this year and projected to reach nearly 12.8 billion by 2020.

Read: 1 In 5 American Women Consider Plastic Surgery: Body Image Issues Aren’t Only For Young Girls

This growth is attributed to a more open mindset about body altering. "There's a general acceptance that doing, whether it's surgery or less invasive procedures... to make you feel better, look better, it's much more accepted," said New York surgeon Nolan Karp to the AFP.

Another reason for the boon is the popularity of plastic surgery in Asian countries, particularly South Korea. The New Yorker has dubbed the country the world’s plastic surgery capital, and Business Insider reports the affluent Gangnam district has roughly 500 places to get a procedure.

But, South Korea still lags behind the United States, according to research from the International Society of Aesthetic Plastic Surgery.  In 2015, the U.S. had the most surgical procedures (1.4 million), followed by Brazil at 1.2 million and South Korea with 445,144.

According to AFP, IMCAS data indicates Asia Pacific to be the fastest growing region at 12 percent in the next four years, beating out Europe for the first time.

Read: What’s The Most Popular Plastic Surgery In Your State? Google’s Top-Searched Procedures In The U.S.

Breast augmentation and liposuction are the most popular in the U.S. and Brazil, while South Koreans opt for face altering procedures like eyelid and nose surgeries.

Also growing are non-surgical procedures like botox, chemical peels, and fat freezing as people are choosing safer options that have little recovery time.  

"The growth of non-surgicals is pretty much exponential," ISAPS president Renato Saltz told the AFP.

Doctors also expect an increased interest from males who will resort to cosmetic procedures to stop the signs of aging by opting for hair growth treatments.

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