Americans for Prosperity (AFP) is at it again. After spending millions of dollars on anti-Obama ads in the 2012 presidential election, the conservative advocacy group now has its eyes set on defeating the implementation of the Affordable Care Act, or "Obamacare."

The group is expanding its media campaign against Obamacare, arguing that its implementation could be detrimental to the key groups of people it targets. According to Bloomberg, AFP is spending about $1 million on ads in an effort to repeal the law. The group also sends activists to events across the country — including sporting events and town fairs — hoping that they can compel people to question reforms under the Affordable Care Act. AFP President Tim Philips says that the spending is worth it to get the message out there.

"This is more about going to folks where they are and talking to them," Phillips told Yahoo! News. "We're saying, make sure you understand the impact this law will have on you if you sign up."

But AFP isn't the only group putting big money behind Obamacare campaigns. Organizing for Action, a group that supports the Obama Administration, is also spending about $1 million dollars on ads.

"Overall, our goal is to make sure the facts about Obamacare get out there. There are people pushing their agendas and misinformation," said Ben Finkenbinder, a spokesman for Organizing for Action.

The ads placed by AFP seem to target women, especially mothers, appealing to their desire for long-term healthcare stability for their families. Philips says that's no mistake. "They're the No. 1 decision maker," said Phillips. "They're going to be impacted more than anyone else."

Since 2009, more than $500 million has been spent on ads either supporting Obama's health care reforms or trying to gain support for their repeal. As the enrollment deadline for Obamacare's health care exchanges fast approaches, both sides are doing all they can to get their messages out there.

"The reason we're doing this now is that this is the final run-up to final implementation," Phillips said. "As a lot of Americans decide what to do when the Enroll America paid community organizer shows up at an event in their community, we want them to consider exactly what this law means for them personally. So we want to run these ads now before they make that decision."