Drake’s face has been appearing on wheelchair signs all over Toronto recently, and though it was originally intended to be a simple hoax, the meme might have inadvertently opened up a conversation about disability awareness, because that’s how the Internet rolls.

Rapper Aubrey Graham, who’s originally from Toronto, is still lovingly referred to as “Wheelchair Jimmy” in his hometown. “Wheelchair Jimmy” was a character on the show Degrassi, who became paralyzed from the waist down after a school shooting.

Journalist and blogger Lauren O’Neil was the mastermind behind the project, noting that she and her boyfriend Steven Stinson got the idea after seeing an accessibility sign on the subway. “My boyfriend made the stickers last Wednesday and we’ve been ‘draking’ the town ever since,” she told BuzzFeed.

"Draking" is apparently a new trend in Toronto. Imgur
Placing Drake's face on wheelchairs is meant to bring back "Wheelchair Jimmy," the character Drake played on Degrassi. Imgur

But some believe the stickers, though funny, are a bit insensitive; calling Drake “Wheelchair Jimmy” defines his character by his disability. “Drake ‘will always be wheelchair Jimmy’??” Laura Brown comments on BuzzFeed. “Paraplegic people (or people with any disability for that matter) don’t really like to be defined by their disability… I have friends with disabilities and they wish people would see them as people and not as wheelchair whoever. Just sayin’ let’s remember that there’s more to those people and who they are than their disability.”

According to the Centers for Disease Control and Prevention (CDC), some 15 percent of American adults – or 35.2 million – have a physical functioning disability.

But O’Neil says she did not intend to offend anyone with a disability. “We just want to make people smile,” she told BuzzFeed.