An emerging beauty trend has made the side boob, butt cleavage, and even the thigh gap a thing of the past. This year’s hot new body part, inspired by Sports Illustrated Swimsuit Edition cover model, Hannah Davis, has women looking down to check the size of their mons pubis. The cover shows Davis tugging down her bikini revealing the small mound of flesh on her pubic bone, which is completely flat.

Hannah Davis on SI Swimsuit Edition 2015 cover
Hannah Davis on the SI Swimsuit Edition 2015 cover. Sports Illustrated

“This year, the hot new body part is the formerly unnoticed span of flesh between the top of one’s panties and the labia majora,” wrote Jennifer Weiner in The New York Times in the appropriately titled article, “Great! Another Thing to Hate About Ourselves.” This seemingly private body part has left many women and girls with another set of insecurities that go beyond stretch marks, eye bags, and butts and boobs. It has even spurred plastic surgery.

Monsplasty, also known as a pubic lift, is a procedure used to reduce and tighten the mons pubis. This procedure is performed in combination with a tummy tuck and body lift or at the same time as labiaplasty and vaginaplasty to “rejuvenate the entire female genitalia area, according to The mons pubis can become overly large with weight gain, childbirth, or normal aging. The excess sagging can also interfere with urination stream and/or sexual relations.

The absurd beauty trend continues to spread throughout social media with the hashtag #monspubis both generating negative and positive feedback among users on both Twitter and Instagram.

Instagram user posts mons pubis photo
This Instagram users tags her photo with #monspubis focusing on her bikini line. ameliasim92/Instagram

It's only a matter of time before a new body part emerges in which women have to "fix."