Nestle HealthCare Nutrition, Inc. has agreed to drop allegedly deceptive advertising for Boost Kid Esstentials as a response to a complaint by Federal Trade Commission (FTC).

The FTC accused the company for its television, magazine and print ads for the children's nutritional drink that claimed the product helps to prevent upper respiratory tract infections in children and protects against cold and flu by enhancing the immune system.

"Nestle's claims that its probiotic product would prevent kids from getting sick or missing school just didn't stand up to scrutiny," said David Vladeck, director of the FTC's Bureau of Consumer Protection. "Parents want to do right by their kids, and the FTC is helping them by monitoring ads and stopping those that are deceptive."

Nestlé also has agreed to stop claiming that BOOST will lessen children’s sick-day absences and the duration of acute diarrhea in children up to age 13, except if the claims are right and supported by at least two well-designed human clinical studies.