Smokers become romantically involved with non-smokers all the time, but would that non-smoker agree to another first date if he knew about his future partner’s nicotine habit off the bat? Action on Smoking & Health (ASH) has created a Tinder experiment called Smoking Hot that shows just how many dating app users are looking for someone with a nicotine addiction (Answer: not many).

“Young adults make up the largest group of smokers in the U.S.,” ASH said in a statement. “They are rarely affected by advertisements about death and lung cancer, so we worked with some colleagues to attempt to reach them in a different way.”

For the experiment, AHS created two separate Tinder accounts that were exactly the same in every aspect except one: One account featured a girl holding a cigarette, while the second account featured a girl who was not holding a cigarette. Each account swiped right — or liked as potential dates — the first 1,000 guys and waited for matches. Smokers received 29 percent of matches and non-smokers received 54 percent of matches.

“We wanted to find out if smoking was found attractive among this age group. To do so, we conducted a social experiment on the dating app Tinder to find out who would get more right swipes (i.e. potential dates), a girl who is portrayed smoking or the same girl who is shown not smoking.”