It's a hot summer day and all the children playing on the streets stop what they're doing and look gleefully down the street. They hear what appears to be an ice cream truck, which has finally made it to their street. They all clamor for their parents to go with them to get deliciously cold and sugary treats from the trusty deliverer of delicacies.

What will it be today? A milkshake? A popsicle in the shape of Bugs Bunny's face? An ice cream cone with extra sprinkles, dipped in chocolate sauce?

But, what happens when the ice cream man turns to the back of his truck, only to return to the window with a refreshing and delicious... apple?

Professional prankster Roman Atwood has made a name for himself, pranking various groups of people in society, while making smart social commentary about the choices we collectively make every day. But this prank seems to have the most to say about our eating habits and choices.

When Atwood offers the children assorted vegetables after they have ordered their ice cream, the children and, sometimes even young adults, begin to protest. A young girl says, "I want ice cream!" as she begins to cry, while a young boy frankly admits to Atwood, "I don't like broccoli, I tasted it tasted like cheese with rotten eggs!"

Is there a larger issue here at play here, regarding an aversion to healthy eating? So who's responsible? It may be persuasive advertising, but it could also be parents. Many adults allow children to utilize ice cream trucks in the summer. As ice cream trucks are only out in the summer, most parents are falsely assured that their children will only eat ice cream, or such sugary treats, for a mere three months out of the year.

At the end of the prank, Atwood offers his unknowing customers free popsicles, though many were outraged by his audacity to offer them vegetables at first.

With a new finding indicating that five daily servings of fruits and vegetables could increase life span, and that the obesity epidemic is ravaging the globe, a fruits and veggie truck doesn't seem like such a bad idea.

Source: Bellavia A, Larsson SC, Bottai M, Wolk A, Orsini N. Fruit and Vegetable Consumption and All-Cause Mortality: A Dose-Response Analysis. American Society for Nutrition. 2013.