We’ve all been there: Your parents or grandparents show off a brand-new device they just got, but they have no idea how to set it up, use it, or what it even does. So, since you’re so technologically minded and a good person, you decide that you’re going to give them the basics that will help get them started in the wonderful world of whatever new device they have. Unfortunately, you just fell for the oldest trick of the 21st century; now, you will be subjected to endless calls, texts, emails, smoke signals, and snail mail as your elderly loved ones try and try again to manage with this new-fangled technology.

Imagine now that you’re the U.S. government and you have the largest aging population in the nation’s history. You want to acclimate these senior citizens to the new and awesome technology that is emerging every day, making everyone’s lives better in the process. But you know, from your own personal experience, that teaching and getting them to accept this technology is a hassle in and of itself. So, what do you do? One man is hoping he has the answer.

Seth Sternberg believes that he can help the baby boomers and the parents of baby boomers get the help they need as they progress on in life without ever leaving their home. He is founder and CEO of Honor, a startup that helps seniors find professional caregivers through an online marketplace. The goal of the company is to ensure that aging Americans will be able to stay in their homes as they grow old. That means no more retirement homes or visiting faraway hospitals.

To make the goal into a reality, Sternberg says that Honor will try and improve care within the industry by increasing the salaries of the caregivers and making choosing said caregivers a little easier and more transparent through technology. Honor has a mobile platform that allows family members to track the comings and goings of caregivers, so they’ll always know if their loved one is being taken care of. The company also gives seniors a tablet that allows them to rate their level of care daily.

“There’s been this problem where we have not as an industry invested in innovation around products for seniors, because people are scared that innovation comes from technology, and seniors and technology don’t mix,” Sternberg said. “I think there are a lot of misperceptions that can be cleared up. The market is massive and the opportunity is huge.”

Sternberg has a point and it’s a step in the right direction in terms of keeping the aging population of America in their homes. It’s a much cheaper option as opposed to hospital visits and nursing homes. It is also a main focus of the U.S government, according to Valerie Steinmetz, program director of the Center for Technology and Aging.

The United States Senate Committee on Aging held a hearing last month where a panel of researchers laid out just how exactly technology could help prevent things like falls, which impact people over 75 and cost billions each year. Medicaid also recently released a study, showing that house calls are a much cheaper option, reducing the cost of care by more than $3,000 per beneficiary.

The most surprising leader in the aging of America movement is the Veteran’s Administration. One VA study showed that using telehealth reduced hospital readmission by 35 percent and bed-days by 59 percent. "The government has looked at these programs and sees that they’ve been able to reduce costs, specifically in the Medicare population, and says, 'Let’s look at this further,'" Steinmetz said.