Correction Appended

A former Facebook executive and business leaders have come together to destroy mother to child HIV transmission with the help out social media, in efforts to turn the number of HIV-infected births from 390,000 a year to zero within 48 months.

The Business Leadership Council for a Generation Born HIV Free was launched together with a Social Media Syndicate at the World Economic Forum's Annual Conference in Davos on Friday.

The two initiatives plan to reach billions of people around the world and encourage them to get involved in the initiatives to end HIV-infected births by the end of 2015.

"We have 48 months to get this done," said John Megrue, Chief Executive Officer of Apax Partners US, and Chair of the Business Leaders Council.

"This is one of the clearest humanitarian goals of our time, and we can do it."

The Social Media Syndicate led by Randi Zuckerberg, founder of R to Z Studios and former marketing director at Facebook, plans to generate a mass social mobilization, which expands on a model that was successfully used to help raise $200 million to fight malaria.

The initiatives will come together with government efforts, finances, and social media to generate millions of impressions with hopes to reach the UN Health Millennium Development Goals, which are goals that all United Nations member states and at least 23 international organizations have agreed to achieve by the year 2015.

"We have all seen how organizing through the social web can change the world. Now with the Social Media Syndicate, we can unleash that power to achieve ambitious goals to improve people's health around the globe," said Ms. Zuckerberg.

"As a mother myself, I know everyone with children can agree that no child should be born with HIV."

Correction: An article headline on January 27, 2012 incorrectly stated that two initiatives aim to end new HIV infections in children in two years. The groups set a 4 year goal.