New York City, which has recently passed legislation making it illegal to sell certain sizes of sugar laden sodas to people, is now aiming for another public health threat.

The New York Post is reporting that health officials from the city want to warn young people the risk they are taking with their hearing by listening to music loudly. The campaign will try to make youngsters that they can do real permanent damage to their hearing by listening to ear buds and headphones cranked up to maximum settings.

The Public Health Fund will spend $250,000 to target teens and young adults through print advertisements, Twitter and Facebook.

The Health Department said in a statement they're aiming to better inform and educate New Yorkers about ways to protect hearing from exposure to loud sounds.

Research has shown that hearing loss is up close to 30 percent in teens between the years 1988 and 2006 according to the Third National Health and Nutrition Examination Survey.

In 2005 Mayor Bloomberg signed a law, "Operation Silent Night" that cracked down on jackhammer and construction noise at construction sites and on bars and clubs to reduce their noise impact on their neighborhoods.

Do you think this goes too far?