'When Nurture Calls' Campaign Depicts Mothers Breastfeeding In Filthy Bathrooms In Effort To Combat Feeding Stigma

Art students at the University of Northern Texas came together to promote their new pro-breastfeeding campaign called “When Nurture Calls.” They’re fighting against the idea that women should be shamed into breastfeeding in the bathroom, despite many state laws allowing it publicly. 

The ads show moms cramped in dirty bathrooms breastfeeding their newborns. The point is to drive in the idea that breastfeeding in public shouldn’t be looked down upon and to push for the HB 1706, which is a bill pending legislation in the state of Texas that would protect breastfeeding  mothers from harassment and discrimination.

a7da374dd863a17398855bc650a10b06 The students wanted to demonstrate how breastfeeding shame is insulting to both mothers and babies. Johnathan Wenske and Kris Haro

Jonathan Wenske and Kris Haro were the two students who designed the ads with the goal of gaining support for the bill. They write on their online portfolio called Behance, "Would you eat here? By law, breastfeeding mothers are not protected from harassment and refusal of service in public, often forcing them to feed in secluded spaces such as public bathrooms. Contact your state and/or local representative to voice your support for breastfeeding mothers, because a baby should never be nurtured where nature calls."

The students currently don’t have funding or any plans for their ads to be used for a broader campaign. "It means we did our jobs right as art directors in creating a campaign that is getting real responses, and as students, it's been a wonderful feeling," Wenske told The Huffington Post.

52f35b5fe416a2476a0b64972df25d5a Twenty-four states including the District of Columbia and Puerto Rico have laws related to breastfeeding in the workplace, but women are still shamed into going into restrooms to feed their babies. Johnathan Wenske and Kris Haro

According to the National Conference of State Legislatures, only five states and Puerto Rico have implemented or encouraged the development of a breastfeeding awareness education campaign; they are:  California, Illinois, Minnesota, Missouri, and Vermont. Overall though, almost every state (45 to be exact) allows women to breastfeed in public.

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