As countries all over the world have gone in and out of lockdowns over the past year and a half, it has become more important than ever before to find ways to maximize your time. In doing so, it is imperative to focus on what you value most while taking measures to set yourself apart. Asher Asaf Uziel believes working on yourself and your image is one of the best things you can do. “One of the most important steps you can take is to take your personal brand seriously,” he said. 

Asher has used the internet and strategic social media tactics to build a strong presence on Instagram and a solid digital footprint. Thanks to this, he was able to introduce his personal brand to the right audiences in order to succeed despite a global pandemic. “The pandemic fueled new online communities, creating a haven of support during difficult times,” he said. “Celebrities, brands and businesses could talk to their audiences, and audiences could talk to each other, creating a truly unique opportunity for everyone to build a strong relationship with people.”

According to Asher, there are a few main points to take into consideration when developing your personal brand: If you don’t know who you are, how will anyone else? Get behind something you believe in. Stick with a field you love and offer a product or service that is missing from that field. Find your tribe. And finally, transparency matters more than ever and is a key component of success.

Asher encourages others to take note of this and use it as a method to develop brand loyalty. He saw a silver lining despite a troublesome year and capitalized on it. He also spreads messages of hope and positivity through his social media. Take inspiration from Asher’s positive message and get started on your journey of personal development.